Creative Intensive

Are you ready for Super Bowl 2008?
“In 2007, an average of 93.1 million Americans tuned in to the CBS Network to watch the Indianapolis Colts beat the Chicago Bears. The event averaged a 42.6% household rating, up from the 2006 match-up between the Pittsburgh Steelers and the Seattle Seahawks, which was watched by 90.7 million […]

In this year’s Superbowl, Doritos, Chevrolet, the NFL and YouTube let consumers create their own Superbowl ads which they will air…

http://promotions.yahoo.com/doritos/
http://www.cbs.com/chevy
http://nfl.com/superad/
http://www.youtube.com/group/15seconds

One guy will propose…
http://www.msnbc.msn.com/id/16712641/
One pregnant woman sold ad space on her belly in exchange for 2 Super Bowl tickets…
http://www.tampabays10.com/sports/article.aspx?storyid=48402
http://www.ubid.com/BearBelly

And in just a few days you will be able to watch […]

On February 21st 2006, Malcolm Gladwell gave a great talk about creativity. The event was part of the New Yorker Nights, a series hosted by the Columbia University Arts Initiative and The New Yorker. Gladwell is the author of:

The Tipping Point and Blink

Here, […]